Credibility

Customers expect one thing from PR – credibility. Credibility for themselves and their businesses in competitive markets.

Managing your reputation and the public face of your company in the media is of major concern to most companies – or should be. There are few organisations that can afford to ignore their customers, so promoting your goods and services and accentuating the positive things happening in your company is an exercise that needs to be actively managed. Inkwell Media Relations will do this.

Successful Communications

Targeting the right media, with the right message, using the right words and pictures are the keys to a successful communications programme. Inkwell has proven itself to be effective in turning work-a-day experiences into news stories, turning managing directors into interesting, vocal spokespeople for their businesses & industries, and gaining media coverage where none was thought possible.

Your customers want to hear about you  

Many past and some existing clients clearly knew they needed PR when they approached Inkwell but most believed they didn’t have anything interesting to say. Some even believed that PR was about inventing fabulous stories about the company to get publicity (some still believe this).

Let us set the record straight. We have never met a company that did not interest, excite or amaze us (sometimes all three). The simple rule is: if it interests us, it will interest others. And if it is interesting, why invent?

Doing good and getting the credit for it

There are readers of a publication somewhere who want to hear what you have to say, what you have to sell, and how you can help them in some way. Media relations starts by researching your market, finding those publications and presenting you in an approachable way using plain English to describe your business. Our role is to get your company noticed in the media that serves your target audience. We do this by making you interesting to journalists looking for good copy.

PR has been described as “Doing good and getting the credit for it” – you do good, while we make sure you get the credit for it. Let Inkwell be part of your success story.

Customers are people first, and they want to read about people. So if you are articulate or passionate about your business and your industry we can shape that raw material into a form that editors and reporters can use.

We offer:

• Careful consultation and research of your market – of both your competitors and your customers
• An honest assessment of the potential success of press coverage – what, where, when, why, who and how
• Dynamic and punchy press releases
• Article writing and placement - for example, regular columns for your local papers
• Opinion ‘soapbox’ features
• Press photography
• Access to our contacts book and press release distribution
• Tracking forward features

Corporate Communications

Information is a critical commodity in business. If you don't manage it, somebody else will.

But remember, good communications speaks to all the key stakeholders in a business and can persuade and inform them by:

• Stabilising shareholder concerns
• Attracting, retaining and raising the morale of high-quality staff
• Improving neighbour/community relations
• Demonstrating to your suppliers that you are a company worth doing business with
• Creating consumer preference for your products and services
• Capitalising on cause related marketing
• Minimising the impact of a crisis on your company's financial position and business prospects and building goodwill with the press.